Google Cash 3rd Edition How To Earn Thousands Writing Google AdWords Part-Time Part 3 of 6

Approximate time to read this document: 28 minutes
Feel free to download previous sections of the Google Cash Ebook below: http://googlecash.s3.amazonaws.com/streaming/GoogleCash-Part1.pdf
http://googlecash.s3.amazonaws.com/streaming/GoogleCash-Part2.pdf
Legal Disclaimer:
GOOGLE is a trademark of Google Inc. This digital publication (ebook) known commonly as “Google Cash” is not officially endorsed or affiliated with Google Inc. (But we like them a lot!). All logos & trademarks, product names and service marks that appear on our website or within this publication remain the property of their respective owners. We teach you how to earn money as a freelance affiliate. Under no circumstances are you officially employed by Google Inc. Earnings shown on our sites or within this ebook are not typical. Your results will vary. Everyone's results differ, based on individual input. You WILL make money if you follow the advice in this ebook. Affiliate marketing is here to stay and Google is a tremendous provider of targeted traffic.
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In Part 2, you learned a little bit about Affiliate Marketing and how the Google Cash method works. At the end of that section, we discussed the various affiliate networks and showed you how to get started setting up your own accounts with Clickbank and Commission Junction.
Today in Part 3, we'll continue that lesson by discussing how to select a lucrative affiliate program to ensure your campaign gets started on a solid foundation. Then, I'll dig into keywords, and how to do proper keyword research to find the most profitable keywords with very little to no competition, ensuring you have the greatest possible chance of making massive profit!
We'll start off with affiliate programs. There are literally tens-of-thousands of affiliate programs to choose from. Below I will give you 5 methods to find lucrative affiliate programs to join. Then, I will discuss 7 things to consider when trying to distinguish an excellent program from an average one.
5 Methods for Finding Lucrative Affiliate Programs
Method #1
One way to find potentially lucrative programs is to look at such Affiliate Program Providers as Commission Junction (CJ) and Clickbank.
CJ has a “New Merchant” area which lists merchants that recently joined and their commission rates.
If you look at the affiliate programs on Commission Junction, you’ll see columns for “EPC” and “Network Earnings.” EPC means earnings per hundred clicks. So that means, how much commissions the merchant pays on average per 100 clicks of traffic.
Network Earnings is a measurement of the program's total payout to affiliates.
It might seem that a decision on which advertisers to choose should be based on either or both of these metrics, but I don’t actually pay too much attention to them. Some of my best CJ campaigns are for merchants with low EPCs, probably because some websites are sending them 2
a bunch of untargeted traffic that does not convert well to sales, whereas my more targeted traffic converts better.
As far as Network Earnings, it doesn’t matter what a company’s total payout for commissions is, because you don’t know how many affiliates it’s being divided among. The only thing that’s important from your point of view is how big a piece of it you’re getting!
The only real item of interest is the conversion rate, which you won’t know until you do the campaign.
REMEMBER!: Conversion Rate = Number of Sales/Number of Clicks X 100
If 100 people click on your ad and 2 people buy then you have a 2% conversion rate.
The conversion rate depends on two things:
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Are there a number of neglected keywords you can find and bid on cheaply? Look through the advertisers for one that’s enough off the beaten path that the non-obvious keywords probably aren’t taken. Check with keyword research tools like the Google Adwords Keyword Suggestion Tool, Keywords Analyzer, or Wordtracker (I discuss keyword research in Step #4).
2.
Can you write ads that are more compelling than the ones already there—ads that will induce people to click on them rather than someone else’s? This depends on creativity, persistence, and sometimes luck. Of course, if you have the niche all to yourself (an increasingly rare situation), it isn’t as important as the first point.
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Although keyword tools are essential,
don't rely on them exclusively.
As Jeremy Wilson points out in Adwords Chump to Champ, if everyone’s using them, everyone will come up with the same results. He says, “Do not limit yourself to the common keyword and research tools at your disposal. If you have an idea, go with it, even if you can’t find any information supporting your theory. Take risks.”
Of course, the “risks” here aren’t too serious—just an investment of time. It also helps to do a campaign on a product or service you know something about or are interested in, so you don’t miss obvious things and will know about some of the neglected areas for keywords.
Brainstorm your interests and hobbies. Brainstorm things that you have been involved in throughout your life: businesses, clubs, hobbies, interests, etc.
Many of my most profitable campaigns are in little niches that most people have not even heard of. There are great profits to be made in the small specialized niches that not everyone knows about, but that have their own subculture, their own language (jargon), and their own following.
So in selecting an advertiser:

Do a Google search to see if a lot of Adwords ads already appear for this company and/or its obvious keywords. If so, the campaign may not be worth pursuing, unless you can find a suitable niche.

If there are few or no ads, check the terms and conditions of the advertiser’s offer, to see if they prohibit search engine marketing or the use of their trademarks on search engines. Some major brands do this, so when you don’t see any ads for them, don’t get excited just yet.

Use a keyword search tool (Google Adwords Keyword Suggestion Tool, Keywords Analyzer, or Wordtracker) to see approximately how many searches a month are done for the company and/or the keywords you intend to use. If the number is very low, the campaign may not be worth pursuing
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Google Traffic Estimation can't
always be replied upon.
If you go ahead with the campaign, keep in mind that when you set it up and click the “Estimate Traffic,” button for the keywords, the estimates can be way off. The traffic estimator is based on historical data. Google tech support says, “Please keep in mind that this tool only estimates traffic, and as such, may not return exact statistics”—which is an understatement.
In particular, don’t worry if you get estimates of clicks per day that are “<.1” I will often add keywords with estimated traffic <.1, because the estimator is based on historical data. If you come across a new keyword that people aren’t searching for yet but will in the future, that’s great! Clickbank is another Affiliate Program Provider to checkout. Clickbank has their Information Products organized by categories. You can look through the different categories and see the commissions each Merchant pays. Note: Information products and software are some of the best type of affiliate products because they have high profits. Many vendors will pay 50% commissions or more for selling their information product. Below is a small list of some of the products with the highest commissions:  Information Products – eBooks, online newsletters, membership websites, home-study courses, etc.  Casinos – Online gambling, Sportsbooks, etc.  Software Products  Mortgages / Refinancing. Loan companies that pay per lead.  Insurance – pay per lead.  Dating and match making sites that pay per signup (pay per lead).  Web Hosting  Office Supplies  There are many more … 5 Method #2 Some affiliate programs have a much higher profit potential than others. These high profit programs are easy to find. The Google Adwords Keyword Tool is a useful source when looking for high-profit affiliate programs. While you search the keyword tool, look for keywords with a very high CPC. Because these keywords cost a lot, only sites who are making a lot of profit off of them can afford the higher click cost. Find profitable affiliate sites and mimic their ideas. Remember, we are not building websites here, so this is simple and fast. Let’s walk through the process. First, go to Google, and do a search for the term credit card. Make a note of the Adwords that appear at the top and side of the screen (there are a lot of ads for this search term, so they should be easy to find). Next, go to the Google Adwords Keyword Tool and do a search for credit card. The average CPC for credit card is around $11.80 per click. As you can see in the Adwords on the Google search results, some of the people bidding on the keyword credit card are actually credit card companies and not affiliates. Don’t waste your time looking at them. Affiliates are who you want to mimic. We want to focus on affiliates. These are going to be sites that compare various credit card offers. At the time of this writing, there are many of these type of sites that show up. This Affiliate site must be making a lot of commissions if it can afford to bid up to $11 or more on average. Even if the results at the top aren't paying the full CPC price, with an $11 average, you can safely assume they are still paying a pretty penny. Visit any sites that look like they might have affiliate links, and check them out. You can often use their site as a reference to make your own landing page, using the same type of ads and affiliate links. 6 Here is another example: Do a search for “web hosting” on Google. The top bid in the Google Adwords Keyword Tool at this time is $12.02 for “web hosting”. Scroll down the list and you will see some web hosting comparison sites. They must be making a lot of sales if they can afford this type of high-CPC pricing. We can assume that they are making at least that much in profits per visitor. I’m not suggesting that you pay $12.00 per click, but only want to show you, two examples of how to locate affiliate sites with great profit potential. One way to take this to a whole new level is to subscribe to Google Cash Detective. This tool allows you to literally spy on and clone other people's already-proven-successful campaigns. Useful Tip: Use the ideas from this eBook to get visitors much more cheaply by using misspellings, new keyword combinations, etc. Bid on these keywords for only 5 cents per visitor. If you are making $2.00 per visitor and paying only 5 cents per visitor – that is a great profit. Once you have found a profitable affiliate site, such as the two explained above, visit the site and click on its links. Notice where it takes you. These are the merchants. Once you are on the merchant’s site look for the link that says “Affiliate Program” or something similar. Find the merchant that offers the best commissions and has the best program. Sign up with that merchant as an affiliate for free (It’s fast and easy). Many Merchants use CJ or one of the other Affiliate Program Providers. In that case, you just log in, find your Merchant on the Merchant list and apply for their program. 7 Method #3 Find a profitable niche in the USA that has not been fully exploited in the UK or Europe and setup your campaign for those countries. My eBay.de Campaign is an example of this. Since you are only writing ads it’s easy to write in English and then use a free Internet translation service to translate it. (However, bear in mind - this is a computer translation, not a human translation. You will probably want to have a native speaker help finalize your foreign ad). Targeting a specific country is also very easy. You just select the country(ies) during your campaign setup in Google AdWords. I have ad campaigns running for UK, Germany, France, Canada, Australia, Spain, Japan and more. Method #4 You can look for products or company names that are highly searched for yet do not have many websites or AdWords competing for them. Using the Keywords Analyzer for this is very helpful. It not only shows you how many times a word / phrase has been searched for, but also shows you how many Adwords Ads and how many Yahoo Search ads there are for that term. The Keywords Analyzer does cost some money, but it is definitely worth it. While you can use free tools to do roughly the same task, it takes longer. This was very lightly touched on previously. To use this method manually, perform a regular Google search for your keyword, and note the Adwords ads that appear in the search results. Next, look up the keyword using the Google Adwords Keyword Tool and take a note of how many searches the keyword gets. Once you find a keyword that gets a lot of searches, but has few Adwords ads (or none at all) being displayed when you search for the keyword in Google – you know you have a winner. For Example, type in dog training. Look for: “Results 1 – 10 of about 22,900,000” for vitamins 8 That means that Google found 22,900,000 web pages about dog training. The larger the number, the more competition there is as far as competing websites. Then look for any Adwords ads – at the time of writing this, there aren't a lot of Adwords ads being displayed for this subject. Now, you won’t want to do this on all of your keywords as it would be too time consuming. You are going to submit a long list of keywords (without bothering to research them) to Google AdWords and usually bid only 5 cents on each of them. There's no need to research keywords as long as your CPC is set very low. However, this research is a great way to assess what the competition is doing and to see if you have identified a winner (Like my eBay.de example on pg. 32. There were 693,999 searches for the keyword ebay in Germany, but no AdWords on Google). Become familiar with these resources and what they can do for you. The Google Adwords Keyword Tool will tell you how often your term has been searched. Google.com will tell you how much competition there is for the words you entered. The Keywords Analyzer does a great job of both. I am continually surprised by all of the overlooked Company and Product names, and keywords. Useful Tip: At the time of this writing , I used these tools and found that the following companies had a lot of demand (searches) but little exposure (AdWords): Circuit City, Hallmark, Target, Ebay, Amazon and others. I quickly joined their affiliate programs, setup Google AdWords Campaigns for each and have been earning nice commissions ever since. Method #5 Another method I have successfully used for finding a lucrative Affiliate Program is researching “hot selling” items or products that are projected to sell well. 9 Current hot trends are often huge money-makers. Read newspapers and magazines. Read the “Lycos 50” , a daily report on Lycos.com. They talk about the top 50 keyword searches on Lycos and make predictions. Reading this page I found out about: Dragonball Z, Beyblades and Furreal Friends. Amazon sells much more than books online and they have a great affiliate program. I signed up quickly and without cost with Amazon and wrote several Google AdWords selling Dragonball Z merchandise, Beyblades, and Furreal Friends. Here are the AdWords: Beyblades on Amazon Shop Beyblade toys, games, books and more on Amazon (affiliate) www.amazon.com Interest: Furreal Friends on Amazon Shop Furreal Kittens. $39.95 hard to find. Get them now! (affiliate) www.amazon.com Interest: The Lycos 50 webpage was right with their prediction that “Furreal Friends” (the stuffed kitten) would be a big seller over the Christmas season. I bought ads for 5 cents. I had great conversion rates and my ads sold hundreds of Furreal Friends, Beyblades, and Dragonball Z toys, videos, cards, etc. These two little ads which took about 10 minutes to setup earned me around $3,000 in commissions which Amazon directly deposited into my bank account. 10 Amazon also sells big ticket items - electronics, power tools, etc. I have several successful campaigns promoting Amazon’s power tools. Buy Power Tools on Sale Free shipping! Huge selection. Easy online ordering. Amazon affiliate. www.amazon.com Interest: Study trends, and think about the future. What technologies are emerging? What’s changing and how? Here are some useful, free tools that you can use to research Search Trends. I check these often while brainstorming for my next profitable Campaigns.  Lycos 50 A daily report of the top 50 Lycos search terms and related trends. They do a great job predicting future trends.  Google Zeitgeist For breaking news and obscure information alike, people around the world search on Google at www.google.com. Through a bit of analysis, these searches often identify interesting trends, patterns, and surprises. On a monthly, weekly, and sometimes daily basis, this Google Zeitgeist page is updated to reflect lists, graphs, and other tidbits of information that track Google user search behavior.  Wordtracker Free Keyword Report For the Weekly Top 500 search terms email report, click on the link above. Then, once on the Word Tracker site, on the right hand side of the page, click on “More Current Keywords.” Then, also on the right hand side of the page, enter your email address and click on subscribe. 11 Wordtracker will then send you an email every week with the top 500 searched terms for the previous week.  Yahoo Buzz Index For a review of trends at Yahoo which provides frequency and change trends for a variety of Yahoo categories, check the Yahoo Buzz Index regularly.  Ask Jeeves IQ: Interesting Queries This tool lists the most popular search terms based on the millions of queries asked on Ask Jeeves each day. From consumer trends to breaking news, this report provides valuable insight into consumer needs, habits, trends and interests. 7 Things to Consider when Evaluating a Merchant to Promote: 1. The most important factor to consider is that you want the merchant’s website to convert visitors to buyers. You don’t want to send traffic to a website that has poor conversions. Spend some time on the merchant’s website. Pretend that you are interested in their product/s or service. Is their sales page compelling? Does it make you want to buy their product or signup? Pretend as though you are going to purchase their product or signup for their service. Is it an easy process? Useful Tip: Make sure the merchant does not have a phone number prominently displayed all over the place, particularly on the order page, to get customers to order by phone. This can affect your commissions as in most cases, sales by phone are not tracked and credited to affiliates. 2. Look for affiliate programs that have a high pay rate for each sale. It takes the same amount of effort to market a program with small commissions as it does to market 12 one with large commissions. The higher the commission, the less traffic you will need to meet your revenue goals. Suppose, for example, you are promoting satellite dish sales and would like to earn $1,000 a month. One company may pay you $25 per sale and another $50 per sale. For the first company you will have to make 40 sales to reach your goal. With the second, you will only need to make 20 sales. 3. Look for affiliate programs that offer unique products in a hot market. 4. See how often they send checks. Some affiliate programs send checks every two weeks while others, like Amazon, send checks quarterly. 5. You can increase your revenue potential with two-tier programs. This means that you can create an extra stream of income without doing anything. Two-tier programs reward you for referring other affiliates to the merchant as well as for customers. Every time you refer another affiliate and they join, they become a sub affiliate under you. You receive a percentage of their commissions. The sub affiliate still receives a full commission. It is the Merchant who pays the extra commission. 6. Look for merchants that offer lifetime commissions for anything the customer yo referred buys from them in perpetuity. This is a nice feature, because then you can earn commission even years later from the same customer. 7. Look for merchants that offer recurring commissions, those that pay you every month. Membership websites are an example of this. When you bring them a customer, you are paid a commission for the signup. You are then also paid the same commission every month for the entire time that they remain a member. Step #3: Join Affiliate Programs and get your Affiliate Link You registered with the top Affiliate Program Providers in Step #1 (contained in Part 2 of this Google Cash series). In Step #2, you identified lucrative affiliate programs and chose the ones that you considered best. 13 Now it’s time to sign up with that program. Follow the link to their “Affiliate Program” page and follow the instructions. If the company has its own Affiliate Program, just follow the instructions and join. Once you have registered and have a username and password, log in. Look for something like: “Get Links”. This will take you to a page where you can copy the link to their website with your Affiliate ID embedded in it. Simply highlight the link, for example: http://www.qksrv.net/click-1234548-10280564 Copy and paste your link into a text file. You can use notepad or word pad for this. Save your text file. You can find notepad in the start menu under accessories and word or note pad. Save the text file with your affiliate link in it with a name like lowcostlendinglink.txt. You do this so you will have your affiliate link for later use. If the Merchant does not have their own Affiliate Program and instead uses an Affiliate Program Provider like Clickbank or CJ, they will have links on their site for you to Login or Join. If you’ve already joined, simply login. Otherwise, join now and then login. Once you have logged in, the steps are the same as above. For example, in CJ, go to the “Get Links” area for that particular merchant. Copy and paste the URL link in to a text document. For example: http://www.qksrv.net/click-1234548-10280564 This is the link that you will later paste into your “Destination URL” field of your Google AdWords. This link has your affiliate ID in it. Useful Tip: When you go to “Get Links” in CJ.com and select a merchant by clicking on their “View Links” link. Select “Get HTML,” and they give you a lot of html that you don’t need, because they assume you are putting a banner or text link on a website. Here is what they gave me for LowCostLending.com: Great Rates with No Hassle? Click Here!
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Below is the only part that I am interested in. This is the part that I copied and pasted into the “Destination URL” field of my Google AdWords Ad. This link has my affiliate ID in it. You copy everything in the first set of quotation marks that follows the

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Google Cash 3rd Edition How To Earn Thousands Writing Google AdWords Part-Time Part 2 of 6

If you missed part one of this Google Cash Ebook - then please download it here: http://googlecash.s3.amazonaws.com/streaming/GoogleCash-Part1.pdf
Legal Disclaimer:
GOOGLE is a trademark of Google Inc. This digital publication (ebook) known commonly as “Google Cash” is not officially endorsed or affiliated with Google Inc. (But we like them a lot!). All logos & trademarks, product names and service marks that appear on our website or within this publication remain the property of their respective owners. We teach you how to earn money as a freelance affiliate. Under no circumstances are you officially employed by Google Inc. Earnings shown on our sites or within this ebook are not typical. Your results will vary. Everyone's results differ, based on individual input. You WILL make money if you follow the advice in this ebook. Affiliate marketing is here to stay and Google is a tremendous provider of targeted traffic.
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Thank you for continuing on to Part 2 of the Google Cash book. In this section, I'm going to get serious and show you some step-by-step examples of profitable Google Cash campaigns. This is a very important section, so if you can, I highly recommend setting aside the time to read it start-to-finish.
I would like to familiarize you with some of my profitable campaigns to illustrate what the process looks like from conception to profitability.
Follow along here as I give you step by step examples of some of my successful campaigns.
Don't worry if you don't understand all of the concepts right away.
I cover everything in much greater detail later on.
This first example is an extremely simple campaign that I setup. It consistently made around $350 a month in profit. This is a quick program that only took a few minutes to setup. It is a very small program with relatively small profits compared to my other campaigns. Things get much better! I am showing you this simple example just to introduce you to the concepts.
Example #1: eBay
I often buy and sell items on eBay. While on their site, I noticed that eBay.com offers $5 per registration to their affiliates, and $.05 for any bid coming from your affiliate link.
In other words, an affiliate earns a $5 commission when someone fills out a free registration form. That sounded great!
Update! – eBay now pays affiliates up to $50 per registration and $.10 - $.25 per bid depending on the volume of new leads and bids you generate.
I next conducted a search with the free Google Adwords Keyword Tool
This tool tells you how many times a keyword or phrase was searched for on Google’s Search Engines during the previous month. This is useful in determining the popularity of particular keywords and particular markets.
I searched for the keyword: ebay. See the partial results below (next page):
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According to the Google Adwords Keyword Tool, the keyword: ebay was searched for 37,200,000 times on the Google search engine during April of 2009.
These numbers have obviously been rounded to at least the nearest hundredth (since they are very even), but they still provide a relatively accurate assessment of how often a particular keyword or phrase is searched for.
Next, I used the exact same search to determine how much each keyword is costing per click. This can be seen under “Estimated Average CPC”. CPC stands for “Cost Per Click”, and is approximately how much you can expect to pay each time someone clicks on one of your ads.
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We can see from the search results (this is the same search that was performed in the previous screen shot), that the top three keywords cost between approximately $1.00 and $1.50, which is a sign they may have too much competition to be profitable.
The Google Adwords Keyword Tool has a reputation for overestimating the average C.P.C.
Although you may have to pay the full CPC price at first, once you have proven yourself as being someone who provides ads users want to click on, you may only have to pay half or even a third of the advertised CPC.
Going back to the ebay example, the next step confirmed that these keywords have too much competition.
I went to www.google.com and typed in the keyword: ebay – see below (next page):
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There were several AdWords for the keyword ebay (a total of six ads at the time), all of which are from affiliates.
In the above example, none of these Affiliates have their own website. They simply place AdWords Ads and put their Affiliate ID in the URL. When someone clicks on the ad, it sends them straight to eBay, where the affiliate’s ID is recorded on the server. When the user registers with eBay, the Affiliate receives their commission.
As indicated, the market is already saturated for the keyword ebay, thus the Cost Per Click (CPC) rate would be high. Therefore, I did not consider it profitable to create an ad for the keyword: ebay.
Note:
With Google AdWords, you place small text ads for specific keywords. You
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determine how much you are willing to pay per click-through. The more you pay, the higher up on the screen of results your ad is displayed. With all things equal, if several competitors are willing to pay 35 cents a click and you are only willing to pay 5 cents a click, then you will be at the bottom.
Fortunately, few advertisers do thorough keyword research. This means, that you can usually find many keywords that still have few or no bids.
The CPC is not the only factor that determines your ad’s rank. The rank is also based on a proprietary formula that weighs Cost Per Click against Click Through Rate. So a lower bidder could potentially get a higher position, if they had a better ad that received a higher CTR. Google uses this system so that the most relevant results are the most prominently displayed.
Don’t worry if you are confused and have tons of questions at this point. This is just an introduction to the whole Google Cash system. The details for each step of the process are covered in later sections of the book.
I next asked myself...
What are other related keywords that someone might possibly search for?
What could someone search for besides just the keyword ebay?
This led me to words related to cars. I have sold several cars on eBay and have really liked how well it worked. The first time that I tried to sell a car online, I didn’t think I could do it, but it was easy, fast and inexpensive. I was hooked. I figured that other people would like it too. I had previously used the magazine Autotrader and its website to sell vehicles. So I did a search for the keyword: autotrader on the Google Adwords Keyword Tool as indicated below:
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There were 2,240,000 searches in the USA for the keyword autotrader during April 2009, which shows there is a substantial number of users searching for autotrader on a regular basis.
Next, I used the drop-down box next to “Choose columns to display” to show the average CPC for the keyword autotrader.
That's a much better average cost-per-click price! 58 cents per click is a very good rate, considering that Google has likely inflated this. Once your ads have been around for a while, you will likely be paying much less than 58 cents, making this an affordable campaign.
Next, I wanted to see how much competition there is, so I went to Google and searched for autotrader. There were no AdWords for the keyword autotrader. That was even better news!
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I was able to determine that there were more than 2.2 million searches for the keyword autotrader during the previous month; and no Google AdWords Ads for the keyword autotrader. I concluded that this could be a profitable market.
My next step was to become an affiliate of eBay.
This was free and easy and took only 5 minutes. I went to eBay’s site and looked for information about their affiliate program. I found the sign-up link easily.
It was very easy to sign up for eBay's affiliate program. I just had to put in my contact information, put in a few additional details, choose how I'd like to be paid, and answer a few questions about what I will be doing with the affiliate link.
I was now an eBay affiliate, and could log in to my personal account. Once inside, it was easy to access the area to get my affiliate link. I made sure to specify that I want an eBay motors affiliate link. I was given a link which looked something like this:
http://rover.ebay.com/rover/1/PLACEMENTID/1?AID=XXXXXX&PID=XXXXXX&loc=TARGET_ENCODED_URL
I copied and pasted that URL link into Notepad and saved it as a text document called ebaylinkcode.txt. This link, when clicked on, opens: www.ebaymotors.com.
Note: Behind the scenes this URL passes through eBay's affiliate program and inserts my affiliate ID into eBay’s system. That means that when a customer clicks on my link and registers, I receive the commission. This happens without the user even knowing. As far as the web surfer is concerned, he or she went straight to eBay Motors.
I was now an eBay Affiliate and I had the URL with my Affiliate ID in it.
In about 5 minutes I setup an Adwords ad.
I'll discuss in more detail later on how exactly to use the Adwords program, but for now I'm just going to jump right in to where I created this ad (see next page):
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For the Headline I wrote: Better than auto trader. (Please note: Google no longer allows the use of Superlatives such as “Better than” in your ad. Instead you could write something like: Why use auto trader when there’s eBay.)
For Description Line 1: Ebay Motors – register now for free
For Description Line 2: Buying or selling a car? It works.
In the Display URL field, I put: motors.ebay.com (use the URL of the site the customer is directed to when he or she clicks on the link).
In the Destination URL field I put my affiliate link that eBay gave me. Remember, this link takes the customer “directly” to the eBay website (http://motors.ebay.com/ and provides them with my unique Affiliate ID. This ensures that I receive the commission.
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Because there were no other Google ads, I bid the least amount which is 5 cents per click. As the only ad, I was placed in the number one Ad position for only 5 cents per click. In the beginning, I set my daily budget limit at $5. This allowed me to test the results for a couple of days without risking more than $10. If it turned out to be profitable, I would increase the daily budget limit to get as much traffic as possible.
Note: The “daily budget limit” allows you to have tight control of your ad campaigns and to avoid being surprised by a large bill. You set your own “daily budget limit”. Once you reach this limit your ad is no longer displayed. The following day, your ad will re-appear and remain until your “daily budget limit” is reached.
The next day I checked my results...
See the following screen shots:
This Ad received 72 clicks at 5 cents each for a total cost of $3.60.
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I then logged into my affiliate account to see how much I had earned in commissions from eBay.
Three people had registered and three people bid on items. So for that day my total commissions from Ebay were: $15.15.
$15.15 in Commissions minus $3.60 in ad buys = $11.55 in profit.
OK - $11.55 Profit does not seem impressive at first glance. But multiply it by 30 days which equals $346.50 in profits for a month. That’s not bad for about 20 minutes of work!
Obviously, the profits will fluctuate from day to day (ideally getting better as you refine your ads and as you add more keywords). So that’s exactly what I did. I rewrote my ad in the hopes of getting a better Click Through Rate (CTR). I researched additional keywords relating to items sold on eBay. I used this research to add more keywords to my campaign.
Note:
eBay.com (US) has recently asked Google not to allow advertisers to bid on their trademarked term, ‘ebay” in their AdWords. Many companies do not mind if you use their trademarked term. It is a benefit to them that you advertise their site for them.
Again, don’t worry if you do not understand perfectly. Everything will be explained in greater detail later.
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Example #2: eBay.de (German eBay)
This next example earned a much greater rate of monthly profit. In January eBay.de deposited $3,750 into my bank account, in February it was over $6,000, and in March it was over $6,500. Initially, this program took me about 1 hour to setup. I set it up while visiting a friend in Mexico over his internet connection.
I read online that www.ebay.de (eBay in Germany) was paying $4 Euros = more than US $4 per registration.
Useful Tip: Google's Adwords Keyword Suggestion Tool provides results for several countries. This allows you to research the number of times a search is performed in the US, Germany, France, UK, Japan and elsewhere. (See the Resource Website for links to these Tools).
In this case, I used the Google Adwords Keyword Tool, and performed a search for the keyword: ebay. I clicked “Edit” above the search box, and chose Germany.
There were 693,999 searches for the month of January, 2003 from people in Germany.
I then did a search on Germany's Google: www.Google.de for ebay.
There were no Google Adwords being displayed…
“WOW! I think I found a good one”, I said out loud.
I went to the German eBay site; www.ebay.de and read about their affiliate program. It is through a German Affiliate Program Provider affili.net which is similar to Commission Junction.
I signed up with affili.net in about 15 minutes. I speak some German so that helped as affili.net is in German. But, I could have asked a German friend to help me for a few minutes. Anybody can sign up as an affiliate with affili.net, regardless of country of residence. You enter your bank routing information so affili.net can directly deposit any commissions you make into your bank account. They pay in Euros, but it shows up in your account as dollars. Since the Euro is currently stronger than the dollar, this works out very well for Americans participating in European affiliate programs.
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After I signed up, I was sent an automatic approval email with my ebay.de URL link (a link with my affiliate id in it).
I then logged in to Google Adwords and setup an Ad for Germany only. This is very easy to do. You just choose the country in which you want your ad to show (more on this later on). I set it up so that the ad displayed for the keywords: ebay, ebay.de, ebay Deutschland, cds, dvds, etc. (keywords I found from my keyword research). My ad will only show up on German Google which is www.Google.de. Here is the Ad:
eBay - Deutschland Der Weltweite Online-Marktplatzdie Auktion eBay (affiliate) www.eBay.de Interesse:
In the display URL field for the Ad I entered: www.eBay.de
In the destination URL field I entered the link that Affili.net emailed to me which included my affiliate ID: http://partners.webmasterplan.com/click.asp?ref=150607&site=1382&type=b62&bnb=62
All of the steps I described above took me about one hour. After that we drove to our next Mexican surf spot.
Two days later, while at an Internet Café, I logged on to affili.net to check the real-time statistics.
See the screen shot below (next page):
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I was right! I had found a good one!
The first day 43 people registered equaling 172 Euros in commissions. The second day 130 people had registered equaling 520 Euros in commissions.
To calculate my profit, I logged in to Google AdWords. There, I checked my campaign to see how much my Ads Cost.
On the first day I had 385 clicks at $.05 = $19.25
And the second day I had 689 clicks * $.05 = $34.45
So, 692 Euros in commissions minus $53.95 In Google Adwords = approximately $638.05 in Profits. Not bad for the first two days of this campaign.
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This was a winner because many Germans were looking for eBay, and many of them had not registered yet. So my conversion rates were very high. In this example, the conversion rate is the number of registrations divided by the number of visitors.
Conversion Rate = Registrations / Visitors
My conversion rate averaged around 20 percent. That meant that for every 100 visitors, roughly 20 registered.
Useful Tip:
Many people type web addresses into Google and other Search Engines, instead of into the Address Bar. For Example: they type ebay or ebay.com into Google, or Yahoo instead of typing www.ebay.com into the address bar at the top of their browser. I know this to be true because my research showed that some of the top searched for keywords on the internet are websites such as: Google, Yahoo, eBay, etc. You can take advantage of this by looking for highly searched for website names and URLs that have few or no competing affiliates for their keywords, such as in my eBay examples above.
When I saw that my eBay.de Campaign was working well, I took it one step further to maximize my profits.
I had a quick webpage built giving some tips about eBay.de, how to use it, how to register for free, etc. It included links to eBay.de (with my affiliate id in it of course) throughout the page. I used free online translation tools and my English German dictionary to translate the page into German.
I then bought Yahoo Search.de (Yahoo Germany) Ads for the same keywords that I bought ads for with Google AdWords: ebay, ebay.de, etc. This greatly expanded my reach. Yahoo Search Ads show on their partner sites including Yahoo, CNN and NBC.
Buying Yahoo! ads is basically the same
process as buying Google Adwords ads...
But there is one important distinction. Yahoo Search does not let you link directly to the Merchants site from your Ad with an affiliate link. The Yahoo Search ad has to link to a webpage that you own. For example, since you are not the owner of eBay.de you are not allowed to link directly to eBay.de from your ad. Yahoo Search requires you to link to your own page. The person then has to click on the affiliate link to eBay.de from your webpage.
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In short, Yahoo Search requires the user to follow a two-step process. They click on your ad which directs them to your website. On your website you provide the merchant link. Upon clicking the link, the user is directed to the merchant site.
In contrast, Google AdWords is a one step process. One click takes the user directly to the Merchant’s site (with your affiliate ID in it).
When setting up Google AdWords you will find a display URL field (the URL that is displayed in the Ad) and a destination field (the URL to which, Google directs the user).
To summarize: instead of two URL fields like Google, Yahoo Search only has one URL field. It is both the display and destination URL. Yahoo Search does not allow you to put your affiliate link here. It has to be the URL of the website, e.g. www.ebay.de. So, in order to use Yahoo Search’s Pay Per Click Ads you have to build a webpage that has your affiliate links.
While it is an extra step for you, you can use it to your advantage by “pre-selling” to your customers on your site and preparing them to purchase a product, or fill out a registration form once they have clicked through to the merchant’s site (eBay.de in this example).
Useful Tip:
Pre-selling with a simple webpage is so effective, that when I find a profitable market, I build a simple content page in the form of a product or company review. I buy ads in Yahoo Search and Google pointing to this site. (On Google I only point to this page if I think that it will get a higher conversion rate than if the user went to the merchant’s site directly from my ad). This is not the place to “Sell-Sell”. That is, don’t design a page selling the product only to have them click and get another page selling the product again. Instead pre-sell by providing a recommendation or review of the product or service, to entice the reader to make a purchase.
www.onestopgearshop.com is the page I put together in less than an hour for my ebay.de link for my Yahoo Search Ads.
I highly recommend you download the free eBook, “Affiliate Masters Course” from my Resource Website. This is an excellent course that teaches you how to “pre-sell” and build simple, effective affiliate web pages.
Also, the newly released Google Cash Revolution course shows you how to create very effective landing pages. It also goes into greater detail about producing great sales copy and selling the customer using tools such as email lists.
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On the 15th of every month eBay.de’s Affiliate Management Program (affili.net) directly deposits my commissions into my US Bank Account in US Dollars. As previously stated, this is especially advantageous at the moment, because the Euro is stronger than the US$.
This eBay.de Campaign, which only took a few hours to develop, has been very successful. During January, eBay.de deposited 3,536 Euros into my bank account (=$3,712.90 USD). See the screen shot below:
There was only a slight obstacle for the eBay.de program. Much of the text, but not all, was in German. Most German websites have German and English options. Yahoo Search.de has both. Setting up my Yahoo Search and Google Ads was easy. AdWords that display on Google.de, come from the same US Google AdWords Interface. Everything is in English. All you need to do is choose Germany as the country in which you want the ads to run.
Note:
I have paused this campaign as its profitability dwindled. That is probably due to the fact that many Germans have now already signed up for eBay.de. Therefore, my conversion
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rates dropped significantly. But, this is still an excellent example to learn how the process works. Luckily I had many other campaigns, and I focused my efforts on them. Below I will share with you one of my favorites.
Example #3: Promoting Mortgage Sites
This example earns me around $200+ a day in profits.
Interest rates are at all time lows. People are scrambling to refinance their mortgages.
The mortgage industry is a very competitive one. Luckily, I was able to find many keywords that are searched for but have few to no AdWords.
I signed up with several different affiliate programs that pay $10 to $20 per lead. I primarily used CJ.com to find these affiliates. Two of the companies that I promote are: MyLoanQuote.com and LowCostLending.com.
LowCostLending.com pays $20 per lead (a successfully completed and qualified form) and MyLoanQuote.com pays $10 per lead. Even though MyLoanQuote.com pays less it is still very profitable for me because their conversion rate is very good (The percentage of people who click through my link and fill out the form is high).
The trick to succeeding in such a competitive industry is to find a niche that is not saturated. I found several. One unsaturated niche is Fha Streamline Refinances. I researched and found many keyword combinations related to Fha streamline refinances.
As with the eBay.de example, when I saw that this Google AdWords campaign was very profitable, I built a quick webpage with affiliate links on it pointing to LowCostLending.com.
You can visit that website at:
http://www.wherelenderscompete.com
And if you are thinking of refinancing or need a loan – please fill out the form. Lenders will contact you and compete for your business
Next, I went to Yahoo Search and bid on the same keywords that I use in my Google AdWords Campaigns, and I pointed the Yahoo Search Ads to http://www.wherelenderscompete.com.
Remember, Yahoo Search does not let you link directly to the Merchants site from your Ad with an affiliate link. The Yahoo Search Ad has to link to a webpage that you own.
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Notice how all of the links go to LowCostLending.com and have my affiliate ID embedded in them.
I also bid on the same keywords with two other PPC engines: Findwhat.com and 7Search.com.
Isn’t this cool? It’s so simple and it works so well. OK I think you are getting the idea. Perhaps you are even anxious to get started.
I'll now show you what you need to do to begin...
Then I will show you how to find affiliate programs that will make you money!
Step #1: Getting Started
1.
First, get organized. Create a folder on your computer to save files for your Campaigns. You could name that folder: Campaigns, for example. In your Campaign’s folder you should create subfolders for each new campaign, as you start it. Place and organize your files, text documents, etc. in each of these folders.
2.
Select an email address for your Affiliate Program correspondence. You can use the email address you received from your ISP, for example: paul123@msn.com or you can setup an email address with one of the free services, specifically for your affiliate correspondence.
3.
Next, decide how you want to handle commissions. Do you want to receive them via check, direct deposit or both? Decide which bank account you are going to use. You could setup a new account with your bank, just for this purpose.
4.
Although you are now ready to register with the Affiliate Program Providers, it is not essential that you do it now. You can also join later, once you’ve identified a merchant you would like to promote. But, having said that, it’s not a bad idea to get it out of the way. It is one less step you will have to do later on.
As previously stated, the most popular Affiliate Program Providers (APPs) are: Clickbank, Commission Junction (CJ), Link Share, and Performics. I use Clickbank and Commission Junction the most.
The process for joining an APP is similar for all. For my examples I will describe the steps for joining Clickbank and CJ.
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A. Clickbank is unique among the Affiliate Program Providers as they only deal with digital, downloadable products and services, such as Information Products.
Useful Tip:
Information Products are selling like hotcakes online. Why? Because everyone needs information. Information products are especially lucrative for affiliates who receive generous commissions of 50 to 75 percent. The commissions are usually very high on information products because the profit margins are very high, since it costs almost nothing to reproduce these products.
There are over 10,000 Clickbank merchants & 100,000+ Clickbank affiliates worldwide.
Many of these affiliates earn hefty commission checks each month.
Clickbank's payment technology lets any web business (a seller) automatically pay sales commissions to another web business (an affiliate) that links a paying customer to the seller. Clickbank bills the customer, pays the seller, and pays the affiliate.
By acting as the trusted intermediary, Clickbank maintains complete security and quality control over every transaction.
Clickbank Affiliates can freely link to any seller and be assured they will be paid for every sale that they generate. Sellers can freely accept new affiliates without fear of fraud or misrepresentation. Clickbank pays Affiliates twice a month.
First sign up for a Clickbank account. This information is needed so that Clickbank can send your payments. An account is free and very simple to open.
Click Here to sign up now.
Fill in the fields with your contact information. Provide an address where you would like to receive your checks. For the “address of your website”, leave it blank if you do not have a website.
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Select a nickname. Click on the “submit” button which will bring up a confirmation page informing you that a confirmation code has been sent to the e-mail address you provided.
Within a few minutes (in most cases almost immediately) you should receive the confirmation message and code. Copy the confirmation code from your e-mail and paste it into the confirmation code box on the Clickbank confirmation page.
On the next page you will be shown your username and password for your new account. Either print this page or, at least, write down your username and password.
Now you are a member of Clickbank and can promote any of their clients’ products.
Now let's sign up for Commission Junction (CJ)
B.
CJ is the largest Affiliate Program Provider and manages the network, tracking and reporting on their activity in real time. CJ also processes monthly commission payments.
The CJ network is, in effect, a third party that connects you with thousands of advertisers and then pays your commission checks. This means that you can become affiliated with eBay and other merchants within their network and receive a link to their site with your Affiliate ID in it. When someone clicks on your link and makes a purchase you receive a commission.
CJ has a terrific history of on-time payments and receives great feedback from affiliates.
Sign up at:
http://www.cj.com
Signing up is free and quick, just fill out the form.
For the web site or newsletter name field, if you have a website, enter the name here and the URL in the next field. Otherwise, just enter a newsletter name. It can be anything. For example, you could enter something like: The Web’s Best Stores, or the Top 100 Stores on the Internet, or Reviews of the Best Flower Shops Online, etc. You get the idea.
Note:
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It has been my experience that most affiliate programs don’t even know about the Google Cash method of promoting affiliate links directly from Adwords. That is, they don’t know that you can link directly to their product or service with your affiliate link using Adwords and no website. They don’t mind that you do, they just don’t even know that you can. So for many affiliate programs, they just assume that the way you will promote them is by putting a banner or link on your website.
The best way to get accepted to affiliate programs that ask for a website URL is to use a valid website URL that you have a relationship to. Feel free to use one of my URLs from the list below to apply to affiliate programs or use other websites that fewer people may have already used when signing up to that particular affiliate program. www.affiliatejackpot.com www.googlecash.com www.adwordsmentor.com www.adwordmentor.com www.wherelenderscompete.com
If you don’t have a website URL and you would like your own, you can register one for only $9.99 a year at Godaddy. I use Godaddy for all of my URLs. They will park your domain for free. Once you have registered a URL, you can log in and forward it to any URL. You can forward it to your affiliate link for example.
Then, (back at the CJ application) in the field asking if your web site offers incentives to visitors or donates a portion of proceeds to charity, etc. click on the “No” radio button. Leave the description field blank.
Next fill in your contact information.
Now decide whether you are going to receive your commission via check or via direct deposit. If you chose direct deposit enter your banking information.
When you finish filling out the form click on “Accept Terms”.
That’s it! You’ll receive an email from CJ with your password.
Once you have received it go to www.cj.com and log in. Your login is your email address. Use the password they emailed you.
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Cruise around the site, visit CJ Online (CJ’s help section) and get to know CJ’s interface.
I primarily use Clickbank and CJ. They are the largest and in my opinion the best Affiliate Program Providers. Start with Clickbank and CJ and later you can also enroll with Linkshare, and Performics. The signup process is similar for all.
Now that you’ve registered with the top two Affiliate Program Providers, you can place the links that you will get from their Merchants in your Pay Per Click Ads.
Many other promotional methods work well and are also acceptable. For example, you can place the affiliate links on your website; use them in your emails, Newsletters, in your blog, in articles, etc.
This eBook will focus on the Pay Per Click method of promoting merchants and their respective services and products.

Next, sign up for the free Alexa Toolbar. Alexa will add another menu bar to your Internet browser window containing a search field (for searching Google), a link to information about the site you are viewing, information about the sites owners, and additional links to related sites. You can also use the Alexa toolbar to ascertain a site’s popularity. It will give you an estimate as to how much traffic the website you are viewing gets. Note: You don’t have to install the Alexa toolbar. You can simply visit: http://www.alexa.com Then enter in a website URL (website address) and it will show you the same details that the toolbar does.

If you are not already an eBay member, your next step should be to register with them. It is free and easy. Click Here to register with eBay.
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You can use eBay as another mechanism for getting people to click on your Affiliate links. I will elaborate on how to do this on p. 162, “Use eBay to get clicks”.
Registering with Google AdWords will require you to setup a Campaign. We’re not ready for that just yet. You can register with Google AdWords later on, once you have compiled a list of keywords and written Ads.
Part 2 (of 6) Conclusion
By now you've learned a little bit about Google Cash, you've seen me walk through setting up a few campaigns that have been very profitable for me, and I've just gotten you started with building your own online business.
You're just getting started, and you may not understand everything fully at this moment – but it's important for you to remember that over the course of this book, I'm going to explain every step in full detail!
All you have to do to get started is keep reading these parts, and follow these step-by-step instructions.
Part 3 of Google Cash will start out by showing you how to find lucrative affiliate programs that are very likely to be successful, and will continue walking you through the steps to having your own profitable online business!
Watch your email for the link to download Part 3!

Read More

Google Cash 3rd Edition How To Earn Thousands Writing Google AdWords Part-Time Part 1 of 6

GOOGLE is a trademark of Google Inc. This digital publication (ebook) known commonly as “Google Cash” is not officially
endorsed or affiliated with Google Inc. (But we like them a lot!). All logos & trademarks, product names and service marks that
appear on our website or within this publication remain the property of their respective owners. We teach you how to earn money
as a freelance affiliate. Under no circumstances are you officially employed by Google Inc. Earnings shown on our sites or within
this ebook are not typical. Your results will vary. Everyone's results differ, based on individual input. You WILL make money if
you follow the advice in this ebook. Affiliate marketing is here to stay and Google is a tremendous provider of targeted traffic.
1
Congratulations and Welcome to part 1 of “Google Cash!” This is your first chapter of several.
Today, you will learn about the Google Cash system, and how I've been using it for over 6 years
to make massive profits online, and just how easy it is to get started ...
The first part of this e-book describes my personal journey and offers an overview of the system
that helped me earn thousands of dollars a week for years. However, if you're in a hurry, I
suggest you skip directly to page 8 and read the section titled “Let's take a detailed look at the
Google Cash process”.
By downloading and reading Google Cash, you are on your way to earning thousands right from
the comfort of your own home. Upon completing this e-book, you will know how to select
Affiliate Programs that will be successful, and how to setup Google AdWords Campaigns to
promote these lucrative Programs.
Here’s ALL you need to get started:
 Google Cash – Your step by step guide
 A computer with access to the Internet
 A credit card to bid on Google AdWords
 A Bank Account for depositing your commissions
 A few hours of time
Since I released Google Cash in late 2003, thousands of people are making money online using
the Google Cash System. Many people, myself included, started with the Google Cash System
and have then grown from there, building even larger online businesses, creating their own
websites and even their own products.
My online businesses are doing very well. I have many extremely profitable Google Cash
Campaigns. In addition, I have several websites, and I also have several products in four
different niches. My online businesses are based on systems that are basically running these
businesses on autopilot.
All of my success started by using the Google Cash System as it is a great foundation for
growing any online business. I am not telling you this to brag, only to show you what is
possible, and to tell you that you can do this too.
2
Google Cash has been a best selling eBook for 6 years now. Why? Because I frequently update it
with the latest information, and because the Google Cash System works!
The Google Cash system is really quite simple
I show you how to join an affiliate program and how to advertise such a program with Google
AdWords. When you make sales for a merchant in the affiliate program, you will profit the
difference between your commission and your ad costs.
The Google Cash system is infinitely flexible, and the entire world is your market. You can turn
your business on or off at will, and you can operate from anywhere in the world, buying traffic
from any country and sending it to any website in the world. Never before has a business with
such a large market required so little investment and produced such immediate, quantifiable
results.
The fact that you can start a Google Cash business in 15 minutes is not too good to be true. It
is a reality of the information age, and if you don’t embrace it now, you will be left behind.
Further, signing up for an affiliate account is free, and you can open a Google AdWords account
for $5. This small investment of time and money is like opening a store that can reach the entire
world. More importantly, this process opens your mind to what is possible for you and for your
life.
You can join any of tens of thousands of affiliate programs. You don’t need a product of your
own or a website. You especially do not need any technical expertise. As the Internet explodes
in size, everything is becoming less technical. You no longer need any prior computer
experience to rapidly spend all of your energy using the Internet’s reach to find one business
opportunity after the other.
My eBook has taught thousands of people how to make money online using the Google Cash
System, but that doesn't mean that there's no room left.
There's still TONS of room left for newcomers!
Every keyword you or any other searcher types into a search engine is a link to a market that
actually needs to find a solution for something. That is why they are searching. There are an
infinite number of keywords, and thus an infinite number of places for you to find that searcher
3
who, more often than not, is also a buyer for the infinite number of products that are being
created every second of every day. This is the reality of the Internet.
The Google Cash System is the best entry into making money online. You can make great
money using the Google Cash method alone. When you understand how to make profitable
Google Cash campaigns, you then hold the key to expand any business without Customer
Service hassles and without email marketing complications. You will have hired yourself to
manage a predictable income where you convert your ideas into income.
When you reflect on your success, you will regard the Google Cash techniques as the door you
walked through to arrive there. One day in the not too distant future, you can be creating your
own products or even your own niches. The internet and your imagination connect you to
infinite opportunities.
I’d like to also congratulate and thank my best student, Jeremy Wilson, who has gone on to
become an Affiliate Marketing master. He is currently earning $100,000 a month using the
Google Cash System. His innovation has helped me to discover new and more effective ways to
succeed using AdWords Marketing. His incredible success has further inspired me to share the
best practices for becoming a successful Affiliate Marketer with those who share the same desire
to succeed as he does.
Print out this e-book (including the other parts I will be sending you) and keep it next to you to
follow and to write notes on. You should read through it once quickly so you can get the big
picture before you begin. Take a moment to let the guide book sink in, and appreciate the
possibilities before you.
Then, get comfortable by your computer. You'll be on the Internet a lot. In each section of
Google Cash, you’ll be provided with links to sites that you will visit regularly as your business
grows. Get in the habit of book marking these sites in your browser and organizing the materials
that you collect. You will be given detailed instructions along the way, and you must use these
instructions until they are second nature.
Before setting up your own programs, you should read and understand all of my examples. As
you read, you may be tempted to jump ahead and start on a program immediately. This is
understandable because it is exciting stuff, but be patient.
Read the entire book, follow the steps, then Go For It!
4
During my years of Google Cash Customer Service, many people request that I give them a
specific campaign to start with so they can attain success immediately. Many customers also try
campaigns verbatim from the examples in the eBook. This is a mistake to be avoided!
Campaigns come and go, and most of my campaign examples are now quite competitive. More
importantly, if you simply execute a campaign that is already fine tuned, you miss learning the
necessary steps for finding your own campaigns and incrementally improving them to maximize
your profits.
I have left most of my original examples in Google Cash, some of which date back to 2003.
Understanding these examples is an excellent way to learn the process. Although some of these
markets have grown more competitive, the philosophy of Google has not changed. Relevance is
the most important factor in minimizing your ad costs and creating profitable campaigns.
When reading Google Cash, make sure that you are connected to the Internet so that you can
follow the e-book’s links. Get comfortable having multiple screens open on your computer.
You will bounce back and forth between Google Cash and these various resources.
Now, let's dig a little deeper into how this method works...
If you already know a lot about internet marketing, you are probably aware that the internet is
never static. The truth is...
Google's policies have changed over the years
I have followed those changes and made the necessary changes to the Google Cash techniques to
accommodate the changes at Google and Internet marketing in general. Interestingly, today’s
most effective techniques are not that much different than they were before.
The reason of course is that the over-arching mission of Google is exactly as it was when they
first released their AdWords program in 2003. They aim to bring their searchers to the most
relevant information possible, and I aim to show you how to do exactly that.
5
Having answered thousands of customer service questions, I know what my customers need to
get their business started, and Jeremy and I have created supplemental reports that reveal years
of experience-based lessons to guide new and experienced marketers alike. I’ve learned to share
these lessons through video demonstrations and by breaking the important techniques down into
steps.
I'm giving you all the knowledge you need to get started. You can start now, and you can
succeed!
You may already be familiar with the concept of Affiliate Marketing, but if not, here's a brief
introduction. In Affiliate Marketing a company pays an affiliate (You!) to generate sales
from a button, banner, or link placed on your website, newsletter, e-mail or pay per click
ad.
There are thousands of companies in hundreds of industries that will pay commissions to you
for leads, registrations or sales.
It is extremely easy to become an affiliate!
There are several large Affiliate Program Providers (APPs). APPs serve as go-betweens for
companies and affiliates. For you as an affiliate, these APPs provide a valuable service. They
collect payment from the merchants and consolidate affiliate reporting and payments.
An APP brings companies and affiliates together to form partnerships. A partnership works like
this: the affiliate places links to the merchant on their website, newsletter, emails, or Pay per
Click ads such as Google AdWords. When a potential customer clicks through the link they are
sent to a specified page of the merchant’s site. When they complete the action desired by the
merchant (fill out a form, buy something, etc.), the affiliate is compensated. The APP
facilitates all aspects of the partnership and tracks all elements of the transaction.
Joining an APP is totally free and there are no personal purchase requirements. You just fill out
a form. In some cases, applying affiliates must wait a few days for approval, but usually
acceptance is automatic.
The top APPs are: Commission Junction (CJ), Clickbank, Linkshare, and Performics.
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CJ is the largest of these Providers and manages the network, tracking and reporting in real time,
as well as handling monthly commission payments. CJ tracks billions of affiliate link
impressions each month. CJ’s clients include leading online marketers: eBay, Capital One,
NextCard, and The New York Times Home Delivery.
Every month you get a check in the mail!
These checks for your account balance are sent from your APP, such as Commission Junction.
You are either sent a check or a direct bank deposit – depending upon your preferences.
Because affiliates are so beneficial to merchants many new merchants join CJ and other Affiliate
Program Providers every week.
Affiliate Programs are the ideal way to make money quickly and easily online. (No need to
come up with your own product or concern yourself with any of the hassles or headaches
involved in actually stocking, selling or distributing a product). Just figure out a clever way to
promote the product or service and then sit back and collect your monthly commission checks.
Or, better yet, have them deposited directly into your bank account.
More than 200 million times a day people use Google and its partner sites to find what they are
looking for.
Google AdWords is a Pay Per Click (PPC) advertising system maintained by Google. If
you use Google, you have probably noticed the AdWords. They appear as little text ads next to
search results on Google, on the right hand side of the page, under the “Sponsored Links”
heading.
They also appear on AOL, Ask Jeeves, Earthlink, New York Times, and many other search
engines.
7
Content-Targeted Advertising is Google’s latest addition to AdWords. This is known as their
AdSense Program. AdSense displays AdWords ads on web content pages related to your chosen
keywords. This provides broader exposure and greater reach for your AdWords campaign. Not
only will the AdWords show on Google searches and on the search results of their partners, but
also on other websites such as HowStuffWorks, Weather Underground, and thousands of other
content sites that have partnered with Google.
With Google AdWords you create your own ads. You choose keywords which tell Google
where to show your ads. You only pay when someone clicks on them. You have total control
over every aspect of your campaign. Almost real-time online reporting tells you what’s working.
You can put limits on daily spending, and changes are free and instant.
Google Adwords works differently than traditional PPC
AdWords ads are ranked based on a formula of the Cost Per Click (CPC) and the Click Through
Rate (CTR), which enables an ad's rank to improve without increasing the cost. The better your
CTR, the higher up on the screen your ad will be placed. This is advantageous to you,
because your ads are more visible to the customer. Therefore, you get more clicks.
Initially this system may be a little confusing, but once you master it, it is very effective. As
your ad’s CTR improves, its ranking in the paid search results also improves at no additional
cost.
Let's take a detailed look at the Google Cash process
You write small Google AdWords ads promoting companies, products and services. In your
AdWords ad is a link that, when clicked, takes the user to the product or service that you are
promoting. Your Affiliate ID is passed along with it. When the customer that clicked through
your ad buys something on the site, or fills out a registration form, then you receive a
commission. If the customer did not buy at that time, no need to fret, most merchant sites place
a “cookie” on the customer’s computer for a certain period (such as 180 days). That means that,
within the next 6 months, anytime the customer goes back to the site and buys or registers, you
get a commission.
8
In the past, to be successful in Affiliate Marketing took considerable time and money. Typically,
it took 6 months from concept before you received any commissions. Once you had an idea, the
next steps were to register a URL, build your website, and pay to have your website hosted.
Next, you had to spend a lot of time and money to get listed in the Search Engines and on other
marketing efforts (not to mention the time spent maintaining your website).
Now, with my concepts you can start earning money immediately without having to build a
website. Once you’ve found a very successful program, you may want to build a quick webpage
to get even more profits, but it’s not necessary to begin receiving commissions (You’ll read more
about this later on).
Here's how the process works:
1. Find a product or service that you want to promote. For example, I found an Auto
Insurance program that pays $30 per lead.
2. Join the Affiliate Program and get the link with your Affiliate ID embedded in it.
3. Make a list of keywords that people might use when searching for that product or
service..
4. Write an effective ad using Google AdWords.
5. Log in to your Google AdWords account and submit some ads with their corresponding
keywords. Put the link that contains your affiliate ID in the destination URL field, and
put a bid in for each of the keywords on your list at 5 cents or less.
In Google Cash, I will show you an Auto Insurance example that generates about 500 clicks
(visitors) each week from Google AdWords ads at a cost of $50 and generates at least 5 Auto
Insurance Leads each week. Five leads times $30 equals $150. Subtract the $50 AdWords costs
and that equals $100 profit per week. That’s $400 of profit a month for something that took 25
minutes to setup. And some months are much better.
Sounds pretty easy right?
9
10
Being an affiliate is an easy way to make money. You guide customers to the product or service
they want, the merchant provides the product or service, and you simply collect the
commissions!
Conclusion
This concludes today's chapter, and by now you should have a rough idea of how the Google
Cash method works. Don't worry if you don't completely understand it right now – the next
chapter will include real world examples of the Google Cash method in action, and I'll
demonstrate exactly how you too can use this formula to make money through Google and
affiliate programs.
You'll be surprised just how simple making money online really is once you're using the right
techniques. So stay tuned and look for your next chapter delivered to your inbox soon!

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How to Enjoy the Best Places under the Sun

How to Enjoy the Best Places under the Sun

Thursday, November 19, 2009

There are people who are fond of traveling. They like to go to places where they can recharge their souls, unwind, release the tension from work, and simply enjoy what life has to offer.

And there are people who are more of the adventurous type who would rather enjoy the day exploring the forest canopy in Costa Rica or discover the beauty of the wilderness of Siberia.

However, whatever adventure travel most people would like to experience, it is always best to observe safety measures and precautions so as to avoid risk or perils of traveling to unknown lands.

Here’s a list of tips for adventure travelers, whether they want adventures that are more inclined to wilderness or just the typical family adventure most people would love to experience:

1. It is best that people should know what the type of travel adventure they are getting into.
Adventure travel may provide the kind of adrenalin rush most adventurers long to experience every time they get out of their territory. It is the feeling of newness and uncertainty on what will happen that gives them the satisfaction and gratification that they need.

However, it is still important for them to know what they are doing. After all, traveling always involve risky activities especially to those who are set to gain adventure experience.

2. Have a fixed set on the adventure travel destination.
Because of the vastness of locations and adventure locations available today, people might get confused on what areas are best for their adventure travel.

One good tip is to choose a location that can baffle those adventurous minds and mystify the eyes with great mystery.

As much as new and exotic places can be adventurous, it is still best to stick to the classical and typical locations. It would be really risky to try areas which no one has ever dared to go to.

3. Consider the budget.
Adventure traveling can be pretty expensive especially when it entails going to places that entails great adventure packages.

So, it would be better for adventure travelers to shop around first and compare prices before deciding on what kind of adventure travel to take.

Indeed, adventure travel can be one of the most exciting and gratifying travel one can experience. However, with the exotic places, wilderness, and virgin forests that one might consider, it is a must that every travel must know the proper way how to protect themselves and what to do first before trying the place out.

After all, it should be safety that should always be on top priority.

Getting To Know the Work of a Travel Agent

For people who are fond of traveling to different places, visiting marvelous beaches, and taking a trip to the most exotic island paradise, the job of a travel agent seems to be a far better job than anything else.

However, some people contend that the viability of a travel agent being a lucrative work has lessened due to the emergence of the Internet.

Nowadays, people can easily plan their vacation trips, acquire their tickets, and make their own plans and reservation through the Internet.

That is why some financial analysts have concluded that as the need for travel agents fall off, their wages deteriorates as well, considering the fact that it is already low. The median yearly salary of travel agents amount to $26,630, that was in 2002.

The top 10% of the travel agents in the US were reported to have a salary of $41,660 or more. While the remaining half of the travel agents is currently earning between $20,800 and $33,580. All of these were bases on the U.S. Department Labor reports.

The bottom line is that travel agents are really not earning much. The only benefits they get are the discounts and special privileges on travel. Funny thing is, with their present salaries, travel agents may not even use these benefits because they cannot even afford to travel.

However, there are still those who want to become a travel agent in spite of everything. So, for those who really insist on becoming a travel agent, here’s how to do it.

1. A second language is a must for those who want to become a travel agent. Travel agents deal with different nationalities and a second language may just be handy in the future.

2. It is a must for every would-be travel agent to undergo 6-12 week training on how to become a travel agent. This includes all the basics of the job.

3. Computer literacy is also important because all of the transaction, invoices, and reports are done through computer utilization.

4. Knowledge on up-to-date information about the trends in the business. Also, it is a must for every travel agent to know the best places to go.

5. It would be better for those who want to become a travel agent to have their certification as a Certified Travel Counselor. This is an added value to their work.

Becoming a travel agent is entirely dependent on the person’s interest. So, whether the salary is low or high, as long as the person is happy with the job, then, there wouldn’t be any qualms for it.

Tips for Travelers Who are Going to Hong Kong

Hong Kong is a key destination for many travelers. It has a population of more than seven million, scattered all throughout its more than 200 islands.

It is located in Eastern Asia, near China and the South China Sea. Formerly, leased to Great Britain, Hong Kong was officially returned to China in 1997. Hong Kong offers diversity in: culture, religion, and lifestyles.

Chinese, (Cantonese) and English are both the official language here. So foreigners, who are planning to visit, should not have any problems exploring, and experiencing the culture of this vibrant place; since English is widely spoken here.

Hong Kong dollar is the currency in use here. One American dollar roughly equals around 7 Hong Kong dollars.

Hong Kong is known for: its unique energetic vibe, its wonderful food, and beautiful skylines. It's best to always bring a camera when roaming around in the city, so travelers can capture the essence of this place, and will always have a memento of their visit.

Hong Kong offers many great upscale shopping districts that rival the high end streets of: Shanghai, London and Paris. But the best places to shop here are the unique shops, and street markets that exhibit the charm and uniqueness of the locality.

It is wise to look around at the various stores to compare prices before buying anything. The best part of all is that sales tax is exempted on everything in Hong Kong.

The best way to get around Hong Kong is to purchase an Octopus payment card. This card takes you everywhere. It can also be used on any public transportation system, except taxis. It can even be used in vending machines, restaurants, and convenient stores, fast food places, etc.

Some of the key places in Hong Kong are:

• Hong Kong Island is the most urbanized district. It's the heart and soul of the city.

• Kowloon is one of, if not, the most populated cities in the world. It also offers the best view of the skyline.

• Disney Land Hong Kong which is located in Lantau Island. This is only the third International sight for a main Disney them park. It is best to make reservations ahead of time for lodging. It tends to be packed, especially during the holidays.

Hong Kong also has a great natural landscape that can be seen by riding a train that goes all the way up to the higher part of Hong Kong Island. With so many things to do and sights to be seen Hong Kong is truly a must see for any traveler.

Tips for Travelers Who are Going to Hong Kong

Hong Kong is a key destination for many travelers. It has a population of more than seven million, scattered all throughout its more than 200 islands.

It is located in Eastern Asia, near China and the South China Sea. Formerly, leased to Great Britain, Hong Kong was officially returned to China in 1997. Hong Kong offers diversity in: culture, religion, and lifestyles.

Chinese, (Cantonese) and English are both the official language here. So foreigners, who are planning to visit, should not have any problems exploring, and experiencing the culture of this vibrant place; since English is widely spoken here.

Hong Kong dollar is the currency in use here. One American dollar roughly equals around 7 Hong Kong dollars.

Hong Kong is known for: its unique energetic vibe, its wonderful food, and beautiful skylines. It's best to always bring a camera when roaming around in the city, so travelers can capture the essence of this place, and will always have a memento of their visit.

Hong Kong offers many great upscale shopping districts that rival the high end streets of: Shanghai, London and Paris. But the best places to shop here are the unique shops, and street markets that exhibit the charm and uniqueness of the locality.

It is wise to look around at the various stores to compare prices before buying anything. The best part of all is that sales tax is exempted on everything in Hong Kong.

The best way to get around Hong Kong is to purchase an Octopus payment card. This card takes you everywhere. It can also be used on any public transportation system, except taxis. It can even be used in vending machines, restaurants, and convenient stores, fast food places, etc.

Some of the key places in Hong Kong are:

• Hong Kong Island is the most urbanized district. It's the heart and soul of the city.

• Kowloon is one of, if not, the most populated cities in the world. It also offers the best view of the skyline.

• Disney Land Hong Kong which is located in Lantau Island. This is only the third International sight for a main Disney them park. It is best to make reservations ahead of time for lodging. It tends to be packed, especially during the holidays.

Hong Kong also has a great natural landscape that can be seen by riding a train that goes all the way up to the higher part of Hong Kong Island. With so many things to do and sights to be seen Hong Kong is truly a must see for any traveler.

Tips For The Right Holiday Travel Package

It is not usually wise to be traveling during holidays as these are the times when almost every other person in the world is traveling. It is of course best to plan ahead or book ahead and go to your destination early to avoid all the hassle but if you’re one of those last minute people or probably one of those who can’t really avoid it, you should follow the next few tips for a better journey and maybe a cheaper stay.

- Holiday travel packages were never made with only one person in mind; no two people are alike, keep this in mind because the agencies that packed them have kept these in mind, use this fact to haggle your way into cheaper or sometimes better deals. Even if there are ready made packages, you can ask for extra perks especially if you’re staying for more than a week.

- Be careful of travel agents. Travel agents may give you the best deal for your package, which normally include airfare, lodgings and transportation, but a really good agent can be really flexible. One example would be if you want a rental car for the first half of your trip but you want to get rid of it by the second half, a good agent can arrange this for you, sometimes for a cheaper price.

- Be sure that the package you want is available, you don’t want to get pulled into something that ends up being sold out, some people give out too-good-to-be-true packages which end up being “sold out” in the end, so before you make a deal or transfer a morsel of cash, make sure that it is still available.

- Be sure to know exactly what airline and route your taking, you won’t want those unpleasant layovers which can be a real pain, not to mention delay your schedule.

- A good sign of a good package is one that is very flexible, as said before, no two people are alike, and a good package should reflect that, it should allow you to choose between destinations, as well as brands and lodgings without changing the price. A choice in which rental car to take is also a sign of a good package.

- Finally, it’s good to ask for discounts that you might get if you do certain stuff, like stay in the hotel for more than a week, or sign up on the internet instead of by phone. Research first before you cough up the money for down-payment; make sure you’ve exhausted all possible discount generating ways before you decide on a package.

A SECRET OF FINANCIAL MANAGEMENT

By: Safir Senduk

From IndoExchange.com

A huge earning is usually considered for measuring the wealth of someone. However, why do so many people with huge income frequently end up running out of money in the middle or at the end of the month? What is the problem?

If you have a job now, do you remember the first one you ever had? Usually, the first experience on work is the most unforgettable experience.

Let's take an example. Anto was still living with his family until he got a job at the age of 23, as a clerk in a trading company. At that time, he had just graduated. Although he had to go through a probationary period, Anto was so excited when he knew that he would get his first salary. His salary was Rp 600,000, which he would receive on the 27th.

We can guess what he would want to do: he wanted to treat his family. He wanted to express his gratitude for getting a salary for the first time in his life, and he also wanted to show them that he was independent now.

Let's see: he received the salary on the 27th. On the 29th he took his family out for a meal in an all-you-can-eat restaurant, so each of them could satisfy their appetite. The pre-tax cost for one person was Rp 22,000, and after tax was Rp 24,200 per person. All of his family members were 7, consisting of his father, mother, one big brother and 3 annoying younger brothers. All was 6, plus Anto made it 7. It means that he had to pay the dinner bill of Rp 169,400. Which means, only 2 days after he received his salary, he had already spent 28% out of his salary for that month. So, he had only Rp 430,600 left for the rest of the month.

"No problem", thought Anto. "It's my own family that I treated, not other people. Besides, it's not every day I do that. Once a month is enough." Days went by. One week, 2 weeks, 3 weeks. "Hmm…that stuff in the mall looks pretty good. There is a very interesting looking shirt. Okay, it costs Rp 28,000. There's also this nice pair of trousers to wear for work. Very cheap, costs only Rp 65,000. It won't hurt to look stylish at the office". He then started buying things. "Okay", Anto thought, "one shirt and a pair of pants for this month. The rest of my salary would be used for transportation and food until the end of the month" .

What happened? On the 24th of the next month, just three days before his second-month payday, he had only Rp 50,000 left.

Anto started thinking. Okay...., such was because he spent most of his money to treat his family. Also this was his first time working. Within the coming months, his finance would be better.

The second month, he got his salary again. Still in the same amount. No raise yet. The difference was no more treating the family. Days and weeks went by. A few days before his third salary, he only had Rp 75,000 left.

Three months passed by, he was finally accepted as permanent employee. He got a Rp 150,000 raise to Rp 750,000. "Not bad", Anto thought. This meant that I would be able to "breath" and save a little. But strangely, a few days before even one month period ended, his still had only little money left. The sixth month, the seventh month, the eight month, although he got a raise, but he still ran out of money and could not put any into savings.

As a matter of fact, Anto is not the only one, whose income is under Rp 1m, with this problem. Even people with millions per month income still have trouble saving money.

What is really happening? Many people think that by getting a raise, they will not run out of money in the middle of the month and they can save for sure. Every month they hope that they will get a raise the next months. But after they really get a raise, they still run out of money.

It is clear that the solution here lies not on how big your income is. The amount of your income does not guarantee that you will not run out of money in the middle of the month. The size of your income does not guarantee that you will be able to save. The key here is not how much money you make, but how you manage your income so that it can be stretched in a one-month period.

There is no fixed way on the right method to manage your finance. However, based from experiences, there are several things that can help you manage your finance well each month:

1. Plan your income and outcome every month.
   
2. Carry out the plan strictly.
   
3. Have reserved fund.
   
4. Join insurance plan.
   

In the next number, we will discuss each of the approaches.

PLANNING INCOME AND EXPENSE EVERY MONTH

PLANNING INCOME AND EXPENSE
EVERY MONTH
By: Safir Senduk

From IndoExchange.com

In my previous article, I said that there are several things to help your finance every month :

1. Plan your income and expense every month
   
2. Do the plan strictly
   
3. Have reserves fund
   
4. Take some insurances

This article will discuss point 1 and 2.

1. Plan your income and expense every month

   Starting right now, plan when you will get your salary, how much its amount, and when you will spend your money, what the posts and how much the amount of expenses. The plan called Budget.

   In example, you will receive this much on your salary on 27th, then from that amount you will use this much for this expense, that amount for that expense, and so on. So, if you make a budget first, you will detect on the first place whether there will be deficit or not in the middle of the month. If yes, you can revise the budget to avoid deficit.

   Composing budget is very easy. If you have already known the amount of average income and expense every month, you could also predict how much income and expense for the next coming months.
   
   
   Budget function

   Many people feels uncomfortable to draw up and have budget. They think budget is the same with restrain their shopping desire.

   NO. The function of a budget is to inform if your expense surpass your income or not. If yes, you ocan revise the budget so deficit can be avoided.

   But, if you do not have budget, you will be difficult to know if your family expense has surpassed the income. So, if there is deficit at the end of the month, you just realize it at that time, after all has happened.
   
   
   IMPORTANT

   Include saving in your budget. Usually people save their money later, after their money was spent. So, sometimes they cannot save their money because all of their money was spent for shopping.

   Thereby, it would be better if saving is not included later but earlier. Therefore, when you draw up a budget, insert saving as one of the posts that you must do earlier, at least after you repay your loan.
   
   
   

2. Do the plan strictly.

   A plan is useless if it is not done. In here, plan of income and expense as much as Rp250,000, if you strictly obey and want to do according the budget, at the end of the month the discrepancy between income and expense of your family will be certainly figured out, namely Rp250,000.

   Thereby, it would be easier to make another plan froward, because you have already known that every end of the month you surely have discrepancy of Rp250,000, which can be used for another purpose.

   However, sometimes people, although have already made up a simple budget, is still unable to meet their budget. If he, i.e. allocated Rp500,000 per month for shopping, the figure could expand to Rp750,000.

   This can be prevented with a harder system, namely 'envelope system'. If you have already drawn up a budget, you should allocate the amount right away according to each post. Each post is represented by one envelope. If the money in the envelope is empty, you don't have to try opening the other envelopes, because you have already known that budget for the related post has touched its limit. Envelope system is a little complicated, but perhaps it is the sacrifice that you should doso that you will not experience deficit. The most important, your expense now is more controllable.

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